The Design Equation works with startups and technology companies in Los Angeles and across the country that need marketing built to explain complex products clearly, without dumbing them down. We combine sharp positioning with design and messaging that helps technical and non-technical buyers alike understand exactly what you do and why it matters.
Clear language that explains what your product does and why it's different, fast.
Websites built to explain a product and move visitors toward a demo or sign-up.
A visual identity that reads as credible and modern without leaning on generic tech clichés.
Content that builds credibility with technical audiences and decision-makers alike.
Coordinated launch plans for new products, features, and funding announcements.
If someone can't explain your product back to a friend, the marketing hasn't done its job.
Product cycles move fast, and marketing built for a slower pace holds a company back.
Every product page and message reviewed carefully. Nothing goes out half-finished.
Messaging that satisfies a technical evaluator and a decision-maker at the same time.
We take on a limited number of technology clients at a time so each one gets full attention.
Based in a growing technology hub, we understand the market startups here are building for.
Our technology marketing work extends well beyond Los Angeles, supporting companies across the United States.
We market startups and technology companies based in Los Angeles and reaching customers nationwide. From product positioning to launch strategy, every piece is built to explain what you've built clearly, so buyers understand the value quickly instead of getting lost in features.
Start a ConversationThe broader B2B discipline most technology marketing draws directly from.
The launch planning that product and feature releases are built on.
The site where product messaging turns visitors into demo requests.