The Design Equation
At The Design Equation we specialize in complete Event Marketing and Promotion for Trade Shows, Business Conventions, Corporate Events and Seminars. We create visually compelling graphics that assist you in being "seen", and print collateral to assist you in being "remembered."
We develop visually compelling displays to get you noticed, interactive presentations to entertain your prospects while educating them on your products and services, and print collateral to send them home with so that you will be remembered.
When designing trade show exhibits, The Design Equation considers the union of graphics and structure from the beginning of the process to the final product, understanding that designing an exhibit without integrating graphic design into every step is merely building a monument. Without skilled design, an exhibit is simply a collection of parts, not a cohesive entity. Our design team and consultants work with you independently to understand your trade show goals and to enable us to build an exhibit that matches your particular needs.
graphic design
Our award-winning design team attacks every graphic design engagement with a “big, fast-impact” mentality. We understand the difference between designing a magazine ad and designing exhibit graphics. Magazine ads are designed for a captive audience. At a trade show, you only have a few seconds to cut through all the visual noise and get your message to the customer. Our designers live in the exhibit world every day and understand what is necessary to capture the eye of your audience.
We offer the full spectrum of trade show displays from pop-ups to custom exhibits, allowing us to provide the best solution for your exhibiting needs.Our experienced team has the knowledge and expertise to understand what fits best with your exhibit strategy. We create a lasting impression about your company and products or services.
