landing pages
If you've sent out an Email Newsletter lately, you should also have created a Landing Page or Micorsite on your website for visitors to "Land On" after they've "clicked" on your email.
The landing page should contain some of the (graphic) elements of the banner. It can be the logo, the copy, a photo or any other graphic element. This will render the landing page familiar.
Landing pages, or Microsites are a critical component of your online marketing campaign. With each email marketing communication you create, you should in addition provide an inviting web page for your prospective clients to "land on".
Landing pages are a key component of many online marketing activities. Their goal is to to convert the traffic that these campaigns send — this may include subscribing to a service, buying a product, or making a request for more information.
By following landing page best practices and performing landing page optimization, we, the web developers, can increase the number of conversions that these important pages drive.
Below are some of our Best Practices regarding content, layout and design, that we use when developing Landing Pages or Microsites for our clients.
Links to our work
mBox Australia Landing Page
eFax Corporate Email Newsletter
Mobilize your business Flash Banner
Fax Anywhere Landing Page
EU Microsite
best practices
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Company LogoGraphics and Endorsements Matter - Remember, you’ll be asking people to submit information they may consider sensitive. Credibility will be key. Make sure you have your logo or client testimonial at eye level in one of the margins or in the header - or somewhere else they can quickly see it without having to scroll.
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Headline and SubheadVery clear statement of benefit or Clear value proposition: The headline and subheader should spell out exactly what your service will provide for them and the cost if any.
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Focused Message To be successful, landing pages need to have enough information to allow the visitor to make an informed purchasing decision. Stay focused on your message. Keep It Short - Seeing a massive list of 15 or 20 questions will make your prospect think hard about the value of his or her time, and whether or not they feel spending it filling out your form.
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Samples of work A selection of beautifully designed logo’s puts trust behind their brand promise.
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Clear PricingThis is one of the most critical elements.
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Special Offers Create time sensitive offers. You will what to create a sense of urgency to purchase your product.
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Call To Action buttonCreate a Call to Action button consistent in color and design. Keep the wording on your button descriptive of the service you are offering. Stay away from words like "Submit"
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Relevant testimonialsEndorsements Matter - Remember, you’ll be asking people to submit information they may consider sensitive. Credibility will be key. Make sure you have your logo or client testimonial at eye level in one of the margins or in the header - or somewhere else they can quickly see it without having to scroll.
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Fill out FormKeep It Short - Seeing a massive list of 15 or 20 questions will make your prospect think hard about the value of his or her time, and whether or not they feel spending it filling out your form.
